

Wholesale has shifted from being a market-entry channel to a profitability lever. 1 in 5 brands (20%) report over $100M in wholesale revenue per year, underscoring its role in scaling large businesses.

Arc’teryx achieved 38% plus growth in 2024 which led them to surpass $2B in sales across all of their channels.

Wholesale has shifted from being a market-entry channel to a profitability lever. 1 in 5 brands (20%) report over $100M in wholesale revenue per year, underscoring its role in scaling large businesses.

Arc’teryx achieved 38% plus growth in 2024 which led them to surpass $2B in sales across all of their channels.

“We’ve had hard conversations, but we’ve also been clear and transparent about our mutual expectations — to be clear about what you can and cannot do and why and then mapping it out to move forward. I think that’s been really key in our work that we’re doing together.”
Arnault Vernhet, Wholesale Operations Senior Manager

How becoming one of the easiest brands to work with catapulted Arc’teryx’s growth

Working closely with NuORDER to strategize around their greatest objectives
Arc’teryx re-engaged their dedicated NuORDER team with direct, open conversations detailing their strengths, limitations, and greater goals, letting them know exactly what they needed from the wholesale platform.

Simplifying order workflows for buyers and dealers
The high-performance outdoor brand collaborated with NuORDER to change feature settings and get more out of existing tools, making it easier and more advantageous for buyers to place orders.

Meeting dealers where they are to improve the buying process
Arc’teryx carefully compiled feedback, observed the buying process live, and circulated educational materials to make it even more appealing to do business with their brand.
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