---
title: Case study | How SPANX™ took a D2C approach to wholesale
description: Read this the SPANX™ Case Study and learn how they leveraged the creativity of D2C with their B2B buyers to increase average wholesale order value.
---

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##### case study

## How SPANX™ Took a D2C Approach to Wholesale

 Learn how SPANX™ innovated by offering a B2C-like experience to their B2B buyers, and achieved a significant boost in their wholesale order value. 

[Read it Now](https://go.nuorder.com/case-study-how-spanx-took-a-d2c-approach-to-wholesale#form_section)

## See what drove results for SPANX™

![Icon_BuyerDemo](https://go.nuorder.com/hubfs/Icon_BuyerDemo.png)

#### Changing Buyer Demographics

 Inundated with B2C shopping experiences, there are a plethora of opportunities for brands to optimize the wholesale buying experience.

![Icon_Collaboration](https://go.nuorder.com/hubfs/Icon_Collaboration.png)

#### The Power of Team-Wide Collaboration

 Learn how your team can cross-departmentally strategize better ways to connect with buyers and maximize sales.

![Icon_B2CWholesale](https://go.nuorder.com/hubfs/Icon_B2CWholesale.png)

#### The Possibilities of B2C-like Wholesale

 Get an inside look at the incredible results SPANX™ achieved by implementing creative and visually-rich B2B buying.

## Read the Success Story

 Fill out the form below to download your free copy of the SPANX™ case study.

![NuORDER_byLightspeed_WhiteRGB_Horizontal-1](https://go.nuorder.com/hs-fs/hubfs/NuORDER_byLightspeed_WhiteRGB_Horizontal-1.png?width=1440&name=NuORDER_byLightspeed_WhiteRGB_Horizontal-1.png "NuORDER_byLightspeed_WhiteRGB_Horizontal-1")

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