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Case study

How Skida moved 81% of wholesale orders to self-serve

Skida's prints spark joy for buyers around the globe—but as wholesale demand grew, manual processes couldn't keep pace. See how the Vermont-based outdoor brand scaled operations without losing what makes them unique.

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Building the foundation for sustainable growth

As Skida’s wholesale business evolved, the team transformed its operations to better support buyers, manage seasonal complexity, and scale with confidence. The decisions that helped Skida scale:

Moving beyond spreadsheets as wholesale complexity increased.

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Rethinking Prebook and ATS inventory to simplify seasonal selling.

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Creating a more visual buying experience that helped retailers shop independently.

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Enabling self-service ordering so a lean team could spend more time on growth.

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When the systems scale, the business can, too

With a more scalable wholesale operation in place, Skida’s lean team spends less time managing orders and more time building retailer relationships, improving the buying experience, and planning for the future.


See how Skida built for scale

Download the case study to explore the operational changes that helped Skida simplify seasonal selling, empower buyers, and create a wholesale model ready for what's next.