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How to Prepare Your Brand for Digital Trade Shows

Attract New Buyers and Grow Sales

You’ve probably seen countless headlines from industry new sources detailing how traditionally physical trade shows are rapidly adopting new and advanced digital tools that are either supplementing, or hybridizing their shows. 

Now more than ever, the wholesale industry is being pushed to utilize innovative digital solutions for doing business. Our recent partnership with Informa Markets reflects this changing landscape by allowing new and established brands to join  while leveraging the benefits of a digital marketplace to build better and stronger relationships with buyers.

In this playbook, we’ve compiled what brands need to know to make the most of their digital trade show experiences.

What's inside this playbook:

  • Strategies for setting up your virtual showroom
  • How the right content that tells your brand story
  • Five tips for working with buyers online
  • Planning effective virtual appointments

Ready for the future of trade shows? Download this playbook and get prepared.


Kelly Helfman
This is not a one-time thing due to COVID-19. We hope people — when we are back to our face-to-face events — use the digital marketplace to plan prior to the show, and do some search and discovery. Our future business model is a hybrid of the two.

— Kelly Helfman President of MAGIC

What this playbook covers:

Strategies for Building Your Virtual Showroom Use our 4-step process to find the right content from your team to build an impactful buyer experience.
Virtual Appointment Game Plan Create a personal and effective game plan with our five tips for working with buyers online.