![LP_RetailDivePlaybook_M](https://go.nuorder.com/hs-fs/hubfs/LP_RetailDivePlaybook_M.jpg?width=800&height=640&name=LP_RetailDivePlaybook_M.jpg)
![LP_RetailDivePlaybook_M](https://go.nuorder.com/hs-fs/hubfs/LP_RetailDivePlaybook_M.jpg?width=800&height=640&name=LP_RetailDivePlaybook_M.jpg)
" To take advantage of opportunities, you have to understand what you own today and also what you have coming tomorrow. Sell-through data - partnered with inventory - is important."
Jessica chan, Client Services Director at NuORDER
Inventory Visibility
Brands need real-time inventory visibility across internal teams and buyers to better plan, allocate, and drive sales in an omnichannel world.
![Icon_AccountManager](https://go.nuorder.com/hs-fs/hubfs/Icon_AccountManager.png?width=600&height=600&name=Icon_AccountManager.png)
Personalized Experiences
Retail buyers expect a modern D2C-like shopping experience. Brands are leveraging new tech to deliver highly personalized buying experiences.
![Brand_IconSheet_Integrations-20](https://go.nuorder.com/hs-fs/hubfs/Brand_IconSheet_Integrations-20.png?width=1667&height=1667&name=Brand_IconSheet_Integrations-20.png)
Automation & Standardization
Go-to-market teams are being asked to do more with less. Many are turning to automation to streamline operations and communicate changes in real-time.
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