Industry Insights & Insider's Tips
Creating a compelling product narrative
The power of a strong narrative can be the make-it or break-it for most brands. Learn the different storytelling methods you can implement today to tell your brand story effectively.
Become a data-driven partner to your retailers
Retailers want a partner who can withstand market turbulence. Brands can establish themselves as strategic partners by leveraging the right data and having the most up-to-date product information. Read how.
Getting in front of the right retailers
Not all retailers will be the right fit for your brand. Alternatively, retailers are purchasing more conservatively, so it's more important than ever to align with the right partner. Discover ways to find the right retail partner.
"I'm able to go through linesheets on my own, but I'm looking for brands to provide that context. Inspiration slides, information on how the collection came together, a rail mocked up of how they envision it in their retail store. Having all of those elements is really important."
Women's contemporary buyer at Saks Fifth Avenue
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