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2023 State of B2B Commerce Report

Building a Resilient Wholesale Business

Unlock actionable insights into current wholesale distribution strategies, how brands are using data to better sell, and the future growth plans of 267 brands.
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Uncover new foundations for strong brands

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Current Distribution Strategies

Discover which channels are projected to bring the highest ROI and why brands are refocusing on newer objectives.

Marketing
Data Savvier Brands

Uncover data points brands leverage to inform better business decision making

Operations
Operations that Bolster Sales

Gain insight into what solutions are contributing to a drive in automation and sales efficiency

A Sneak Peek into Key Data Points

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Wholesale Growth Expectations

have more than quadrupled since 2020

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7 in 10 Brands

have an established practice using data and tech to inform business decision-making

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2/3 of Brands

report having medium to high visibility into product sales

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Roughly 1/2 of Orders

are fully automated through software

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