Ashley Wolf, VP of Marketing at NuORDER
"As the industry welcomes a new generation of sales reps and buyers who are digital-natives and prefer conducting business online, wholesale has reached a tipping point. This shift is forcing brands to rethink their B2B commerce experiences as it becomes another key brand differentiator."
Technology reinvents wholesale for the better
Strategic Business Growth
Brands have refocused their energy into wholesale growth over any other sales channel. Discover the ways respondents report selling deeper into existing accounts and finding new retail partnerships.
Increased Wholesale Optimism
Brands are becoming more tech-savvy and thus conducting business online over the traditional in-person methods. Learn how brands are succesfully taking their wholesale business online.
A Modern Buying Experience
We are seeing a new generation of buyers who expect a more elevated, tech-focused buying experience. See how brands are rising to the occasion to offer a more B2C-like shopping experience for the buyer.
A sneak peek into key data points
Wholesale accounts for 60%
on average of a company's total sales
3 in 4 brands
use ERP integrations to bidirectionally sync product, order, and pricing data
8 in 10 brands
have an established practice of using data and technology to inform business decisions
7% increase
in wholesale marketing outreach to attract new retailers
Get your free copy of the report
Packed with exclusive insights and expert commentary, this annual report is a must-read for anyone wanting to deepen their understanding of modern wholesale business strategies. Fill out the form below to download your copy.