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2025 Retail Insights Report

The Age of Intelligent Buying

In this exclusive report, we unpack how department stores are navigating margin pressure, shifting consumer behaviors, and the rapid rise of AI in merchandising. Profitability is being redefined, reshaping retail's future.

💡See what’s really driving retail’s smartest decisions in 2025
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What you'll learn from this year's Retail Insights Report

education
The new playbook for retail profitability

Uncover how retailers are evolving beyond cost-cutting to implement smarter strategies: optimizing product mix, mitigating inventory risk, and enhancing supply chain agility to safeguard margins and foster long-term growth.

AI
Data & AI are rewriting buying decisions

Explore how reliance on AI-driven forecasting and quantitative insights has doubled year over year, signaling a permanent shift away from intuition and toward precision-based merchandising.

lightning
Customer-centricity is the new baseline

See how leading multi-brand retailers are prioritizing personalization, convenience, and omnichannel experiences over aggressive expansion, setting a new standard for loyalty and profitability in retail.

The numbers redefining retail now

From AI-driven forecasting to customer-first strategies, the data tells a clear story: retail is shifting from intuition to intelligence.

LP_RetailReport_Stat1-1now rely primarily on quantitative data for forecasting, while qualitative forecasting fell to 13%.

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AI adoption in buying and planning grew from 11% in 2024 to 17% in 2025, marking a fundamental shift in retail decision-making.

LP_RetailReport_Stat3-162% of retailers are investing in personalization and 60% in omnichannel convenience to ensure customer loyalty.

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New store openings dropped to 48% (down from 62% last year), as retailers focus on profitable growth rather than aggressive expansion.

LP_RetailReport_Stat1-1now rely primarily on quantitative data for forecasting, nearly double the figure from last year.

LP_RetailReport_Stat2-2
AI adoption in buying and planning grew from 11% in 2024 to 17% in 2025, marking a fundamental shift in retail decision-making.

LP_RetailReport_Stat3-162% of retailers are investing in personalization and 60% in omnichannel convenience to ensure customer loyalty.

LP_RetailReport_Stat4-1
New store openings dropped to 48% (down from 62% last year), as retailers focus on profitable growth rather than aggressive expansion.

🔎 A rare, inside look at large, multi-brand retailers

How are the veterans of enterprise retail planning for the year ahead?


We surveyed 60 tenured directors & executive buyers, merchandisers, and planners from $50M+ retailers. Over 77% have at least 5 years of experience shaping what shoppers see, want, and buy. Their insights reveal how the industry’s most influential decision-makers are navigating changing consumer expectations, including:

  • The data behind retail’s shift from intuition to intelligence
  • How large retailers are balancing margin protection with innovation
  • The new role of AI and data in buying and merchandising decisions
  • What personalization, convenience, and omnichannel really mean for customer loyalty in 2025
  • How leading retailers are preparing for the next wave of consumer behavior

We're committed to understanding retail. Our exclusive partners include: 

  • Nordstrom
  • Neiman Marcus
  • bloomingdales
  • LP-DemoRequest_PartnerLogos-Saks
  • NK
  • David Jones
  • Macys_logo
  • Bergdorf-Goodman_black

 

Get the clearest view of what’s really shaping retail in 2025

This year's Retail Insights Report offers an honest perspective you won’t find anywhere else. Whether you’re in buying, planning, merchandising, or wholesale strategy, you can’t afford to skip this one. Fill out the form below to get instant access.