2025 B2B ECOMMERCE REPORT

Why stability is the new growth

The latest installment of our annual survey report reveals how brands are moving away from high-risk expansion strategies in a shift towards favoring stable growth and profitability. Discover the fascinating trajectory of how we got here as an industry — and where we’re headed to next.
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Prioritizing low risks and high rewards

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Balancing cost efficiency with strategic growth

Brands are taking a measured approach versus aggressive expansion. Discover how they’re using wholesale to increase profitability and streamline their distribution across key channels and markets.

safeguarding
Safeguarding brand identity and garnering greater control

High-risk expansion tactics have lost their shine. Discover how brands are wielding control of their brand identities, predictable pricing models, and stronger partnerships with retailers to navigate uncertain economic times.

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Setting the stage for stable operations and supply

Brands are improving supplier relationships, demand forecasting, and contingency planning. Find out how deeper adoption of wholesale platforms could enhance the integration and automation of their operations.

See more fresh stats inside

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57% of surveyed brands are investing in retail relationships, while only 34% plan to enter new geographic markets.
SupplierRelationships
43% of surveyed brands are strengthening supplier relationships, while only 8% are exploring nearshoring options.
B2BeCommerce
67% of surveyed brands say B2B eCommerce is critical, but only 25% have fully integrated it with their ERP.

Rapid scaling is out. Predictability is in.

Uncover original research and fresh insights based on this annual survey of more than 100 industry leaders in this must-read report. We are happy to provide this exclusive data at no cost to you. Fill out the form below for instant access to the findings.