When we initially ran this survey, we could have never anticipated the world wide-pandemic that would follow the publication of this report. However, the retailer’s sentiment, expressed through this data, has never rang more true: buyers have been hungry to work more collaboratively through online tools. This buyers’ report still serves as an insight into the profile of today’s buyers, and while yesterday’s buying has been permanently reshaped, brands can use this report in salient ways to plan for the future. This piece provides a perspective on how buyers want to feel valued, how they prefer to communicate with their brands, and what constitutes the best buying experience.
Some of the top-level insights include how:
Get into the mind of the retail buyer by downloading the report now!