Data-Backed Wholesale
The Art of Personalized Selling
Modern wholesale involves a careful blend of art and science for a more personalized and segmented approach to selling.
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Modern wholesale involves a careful blend of art and science for a more personalized and segmented approach to selling.
Read More
Discover how brands are mixing both traditional methods of in-person appointments with B2B eCommerce platforms for better results
Personalization has never been more important to the buyer, who now expects a better customer experience when working with brands
Wholesale executives report increasingly relying on data, such as order history and retail sell-through to refine products and assortments
We invited select sales executives to participate in our survey themed around data and personalization in wholesale selling. We found that most brands are using a blend of data and art to inform product development and create personalized assortments.
Discover how many brands offer personalized linesheets Learn what data is considered essential to executives Read how respondents share products with their retailers