The Future of Wholesale Industry Report

Fortune Favors the Digital

Discover how brands are navigating a year of rapid transformation and preparing for the year ahead.

After a year of upheaval, wholesale has been catapulted into a new era of selling. We sent out a survey, where 688 brands from small to enterprise-level participated in order to better understand the wholesale distribution process. What we found was data that pointed to wholesale being a strong revenue stream, but required a more automated and streamlined process to survive.

Some of the surprising things you will learn:

  • How brands currently rate their satisfaction level with retailers
  • How brands view the future of wholesale and what channels they are currently investing in the most
  • Improvements in the distribution process and B2B tools that brands are currently using

Interestingly, despite every brand experiencing significant change, 80% do not have a negative outlook on the future of wholesale. As a matter of fact, nearly 9 out of every 10 brands do not plan to move away from wholesale into direct-to-consumer (DTC) models.

Which brands are most confident in this new era of online selling? Download the full report to read more.

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“Brands unilaterally recognize the value of wholesale. Retail is not going away. Instead, the retailer landscape is evidence of a clear shift to omni-channel distribution and pure-play online retailers. It’s important to adjust wholesale strategy to embrace today’s trends”

— Adam Schneider COO, CFO at NuORDER

Industries Surveyed

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An Aerial Perspective on the Wholesale Process

Respondents report their main strategy for growing business in the coming year.

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Strategy and Planning for the Future Business of Wholesale

This report contains comprehensive data for every business professional involved in wholesale.

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Executives and Brand Leaders

Channel growth based on current investment & expected growth

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Sales & Marketing

How brands are currently finding and securing their retailers

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Operations and IT

Biggest pain point in the wholesale distribution process