After a year of upheaval, wholesale has been catapulted into a new era of selling. We sent out a survey, where 688 brands from small to enterprise-level participated in order to better understand the wholesale distribution process. What we found was data that pointed to wholesale being a strong revenue stream, but required a more automated and streamlined process to survive.
Interestingly, despite every brand experiencing significant change, 80% do not have a negative outlook on the future of wholesale. As a matter of fact, nearly 9 out of every 10 brands do not plan to move away from wholesale into direct-to-consumer (DTC) models.
Which brands are most confident in this new era of online selling? Download the full report to read more.