Industry webinar

From Transaction to Transformation: Leveraging Technology to Redefine Brand–Retailer Collaboration

Discover how leading brands are redefining retail partnerships in today’s evolving market.
Join experts from NuORDER by Lightspeed to explore practical strategies and technology that turn transactional exchanges into long-term, insight-driven collaborations.

December 10, 2025 | 10:00am (PT)

Why watch this webinar?

In today’s shifting retail landscape, businesses can't rely solely on strong products to drive growth, but on strong partnerships as well. Discover how leading brands are transforming wholesale relationships through collaboration, data, and technology that deliver real results.

power=gradient

How to evolve brand–retailer relationships beyond the order cycle

analytics=gradient

Ways to use data and insight to drive sell-through, not just sell-in

partnerships=gradient

Proven steps to build long-term, high-performing retail partnerships

collaborate-2=gradient

Practical tools that simplify collaboration and strengthen trust

Meet the panelists

Jess Schirmer

Jessica Schirmer

B2B Customer Success Lead

With over a decade of experience in wholesale operations and client success, Jessica brings both industry insight and a passion for helping brands grow in the digital space. She helps brands optimize their wholesale strategies, streamline their workflows, and enhance buyer engagement.

Marie Baldauf-Lenschen

Marie Baldauf-Lenschen

Director of Lightspeed NuORDER

Marie has a track record of architecting complex financial and operational models, translating strategic vision into scalable, high-impact business outcomes. She defines and drives the strategic direction, growth, and overall success of Lightspeed's wholesale network.

Kristen Macliver

Kristen Macliver

Retail Customer Success Team Lead

Kristen has successfully launched retail partnerships and complex buying solutions with customers like Macy’s, Saks Fifth Avenue, and Nordstrom. She now leads the buyer experience team and is excited to share best practices she has learned for efficient and effective buying through NuORDER.

LP_Webinar-TransactiontoTransformation

Rethink what partnership means in today’s retail landscape

For leaders ready to shape what comes next in brand–retailer relationships

This webinar isn’t just another industry update; it’s a conversation about redefining how brands and retailers grow together in a changing world.

We cover:

  • Learn how top brands are strengthening retail networks amid market uncertainty

  • Discover how data transparency fuels smarter, faster decision-making

  • See how connected commerce unlocks new revenue and margin opportunities

  • Gain executive-level strategies for scaling sustainable, high-value partnerships

We're committed to understanding retail. Our exclusive partners include:

  • Nordstrom
  • Neiman Marcus
  • bloomingdales
  • LP-DemoRequest_PartnerLogos-Saks
  • NK
  • David Jones
  • Macys_logo
  • Bergdorf-Goodman_black