Industry benchmark webinar

Winning in Wholesale: Closing the Tech Gap

Join us for a candid conversation with wholesale experts who have spent years working alongside brands navigating growth, complexity, and change.

Wednesday, June 3, 2026 | 1 PM ET /  7PM CEST

Why watch this webinar?

Wholesale leaders are becoming more strategic, but according to our latest findings in the 2026 State of B2B eCommerce Report, 62% of organizations say they are struggling to standardize processes. Drawing on decades of experience, our wholesale experts, who have consulted some of the world's top brands on growing and scaling their businesses, will discuss common blind spots brands face when automating and leveraging their tech stacks for growth. We cover:

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How legacy systems are costing you market-readiness.

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Turn sell-through insights into actionable growth.

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Reclaim hours of productivity by unifying fragmented workflows and data silos.

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Build a profitable wholesale operation using the tools you already own.

Meet the wholesale experts

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Evan Fleming

Enterprise Account Executive

Evan has spent over a decade working with major brands like Carhartt and Herschel to modernize how they operate and sell wholesale. He specializes in helping brands identify where their current tech is falling short and how to turn underutilized technology into a real engine to support their strategic vision.

Marie Baldauf-Lenschen

Marie Baldauf-Lenschen

Director, Supplier Network Partnerships

Marie has a track record of architecting complex financial and operational models, translating strategic vision into scalable, high-impact business outcomes. She defines and drives the strategic direction, growth, and overall success of Lightspeed's wholesale network.

Inge Erickson

Inge Erickson

Enterprise Account Manager

Inge brings over three decades of experience across wholesale, retail, and planning to their role. During their 5 years with NuORDER, Inge has become a trusted strategic partner for global brands like Arc'teryx and Keen, navigating the complexities of B2B tech—identifying pain points, streamlining workflows, and delivering solutions that drive results.

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From disconnected tools to real wholesale growth

Wholesale is back at the center of growth, with 78% of leaders ranking it as their top investment priority.

But while the strategy is clear, the tools often aren't. We'll cover how to close the gap —practically, not theoretically.

  • Why brands still struggle despite having the right tools

  • How to turn sell-through insights into action

  • Ways to unify systems and reduce operational drag

  • Real examples of brands making their tech stack work harder for growth